Johan Cruyff initiated his support for athletes to balance sport and studies with the launching of the Johan Cruyff University Amsterdam in 1999. With discipline and perseverance 35 student-athletes completed their Bachelor in Sport Marketing. It became a success. Nowadays we deliver study programs at various levels to individuals worldwide, all sharing a strong passion for sports. If you are also passionate about sport, please explore our pages and learn more about our study programs and services.
Ready to Study?
Study Programs in English:
International Master of Sport Management (MISM)
Online Football Management Degree
Online Sport Business Fundamentals
Workshops and Courses for Sport Organizations and Other Companies
Study Programs in Dutch:
Johan Cruyff Institute - Program in Coaching
Johan Cruyff Institute - Coach "Meedoen Leren Winnen" (Participate, Learn, Win)
Johan Cruyff University - Bachelor in Business Administration
Johan Cruyff College - vocational education
Our academic network in the sport sector:
- Johan Cruyff Colleges (vocational education) in 5 Dutch cities: Amsterdam, Enschede, Groningen, Nijmegen and Roosendaal.
- Johan Cruyff Universities (bachelor program) in 2 Dutch cities: Amsterdam and Tilburg.
- Johan Cruyff Institute for Sport Studies in Amsterdam, Barcelona, Mexico and Stockholm. The Johan Cruyff Institutes offer master en certificate programs, and services and programs for sport organizations worldwide.
Please visit Locations for the contact data of the Dutch Johan Cruyff Colleges, the Johan Cruyff Universities and the Johan Cruyff Institute Amsterdam.
Sport Organizations and Businesses
The Johan Cruyff Institute organizes and delivers workshops and courses on demand for sport organizations and business companies that - like us - embrace the dynamics of sports. We use the know how from the sport world and dynamic exchange of information are important features of our approach. Courses can be delivered in Dutch or English. (more...)
The Academic Partner of the Johan Cruyff Institute Amsterdam is ING. We are also proud of our scholarship providers, who just like us see sport and studies as positive activities with opportunities for the development of talent, success and life-long friendships.
World of Johan Cruyff
The Johan Cruyff Foundation is, together with the Johan Cruyff College, the Johan Cruyff University and the Johan Cruyff Institute for Sport Studies, one of the social initiatives of Johan Cruyff. We all get the Best out of Mankind and Society through Sport and Training. The Johan Cruyff Foundation supports sport projects for children, with a focus on handicapped children. The Cruyff Courts are a special project to stimulate sport under adolescents. (more... )
Students and alumni
We are proud of our students and alumni. As you will see in our Students and Graduates section, many of them are leaders in sports and consider their study program with us a critical factor in their success today. (more...)
Events and Activities
On the Event Calendar we post our upcoming events like open days, info meetings and study trips.
The students of the International Master of Sport Management go to Barcelona each year for their study trip. Students visit sport venues and the Johan Cruyff Institute Barcelona.
> Study trip 2010
> Study trip 2011
The Johan Cruyff Colleges organize the national Johan Cruyff College Day annually. Students and professors of the Johan Cruyff Colleges are invited to practice sport and play in an informal ambiance. They make also way for academic workshops and presentations...
We send out E-News with updates on study programs, medal winners, student and graduate profiles, events and vacancies.
We also facilitate networking through our groups on social media
Development of Talent, in Sport and Study
Johan Cruyff: “In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of sport management. Who better to serve the best interests of sport than someone who has the heart of an athlete?"
The Johan Cruyff Institute for Sport Studies believes that athletes and people with a heart of an athlete are best equipped to serve the best interests of sport and society. We are committed to developing talent, combining sport and study. Our programs stand for the highest levels of sport, quality and pride. We utilize knowledge, experience and facilities from the sports world to deliver our programs to the market.
We consider sport and education to be noble activities in which students must find opportunities for development. Our programs are designed to replicate the everyday practice of sport, while focusing on good preparation for a business career in the sports world. Our students have the opportunity to develop in all areas of their lives: in sport, in study, in work and personally.
Our dynamic academic programs promote learning as a life-long process. We believe that students must actively engage in creative challenges that require effort and commitment. Academic training, like athletic training, should be demanding and enriching.
We embrace the constantly changing global market. Employing strategies to accommodate the student-athlete, we utilize flexible timetables, varied learning environments, and the latest e-learning technology.
We guide students toward a tangible future. Our students work both individually and on teams to analyze current and relevant issues. They also serve as interns in sport clubs, federations, foundations and corporations to gain practical sport management experience.
Johan Cruyff Institute for Sport Studies has been reviewed and approved as an Authorized Provider by the International Association for Continuing Education and Training (IACET), USA. IACET is the premier internationally recognized organization for standards in continuing education and training. Authorized Providers are an elite group of educators dedicated to quality in continuing education and training.
Furthermore, the Johan Cruyff Institute is member of the North American Society for Sport Management (NASSM).
In 2009 the Dutch-Flemish Accreditation Organization NVAO awarded an 'outstanding quality mark' to the Johan Cruyff University in Amsterdam. The Dedication to Elite Athletes was judged as excellent. It was the first time that a Dutch university obtains this mark.