The International Master of Sport Management is a one-year study program that provides you with a critical understanding of sport management, and develops your skills to apply this knowledge. We deliver this program in English in Amsterdam.
During the course of the master you apply your acquainted knowledge to develop a business plan which you present to leaders from the sports world, integrating all the themes covered in the program. Upon completion of the program, you will be equipped with the necessary skills to hold a managerial position within a sport business, organization or foundation. You will be able to manage a sport organization and design business strategies, or decide to start your own enterprise.
Sport Management for Sports People
The program is developed under the advice of sport leaders and an international team of curriculum experts, who together assure that this master program meets the required academic standards. Experts from the sport sector provide you with up to date knowledge on sport management and related areas. We seek a balanced student group of athletes, former athletes and people with a sport passion from sport businesses. The assignments are very practical and derived from sports, which enables you to apply your new skills immediately.
When you study with us, you will join an international family of students, alumni and professors, who willingly and openly share their expertise and experiences. (more on students & alumni community...)
An introduction and six modules cover all critical aspects of sport management:
- Entrepreneurial Management: Developing your own Business Plan
- Strategic Management
- Management and Leadership
- Sport Marketing
- Management Skills
- Sport Finance
The study trip abroad is held over an intensive 4 days, proving a range of guest speakers, site visits and extracurricular activities. It is held in the first half of the study year and provides a great social opportunity to enrich and strengthen the connection between students, enabling them to delve deeper into their study in the second half of the year. Study trip 2010 / Study trip 2011 / Study Trip 2012
Following this course, participants should be able to:
- Recognize and analyze a strategic, global and objective view of the sports industry from a business perspective
- Use the most innovative sports marketing practices
- Define the knowledge necessary to obtain the best results when managing professional teams
- Apply a proper use of financial management principles
- Design and develop processes in sports facilities and event organization
- Employ a business training, essential for taking on management tasks
- Establish branding and sponsorship strategies for sports entities
- Lead a varied international team in a changing environment
- Supervise sports organization volunteers
- Analyze the organization’s budget and financial reports
In order to gain admission to the International Master of Sport Management, you must have:
- A bachelors' degree (HBO (Netherlands) or University) and/or
- A minimum of 3 years working experience
Experience as an elite athlete is NOT required for this program. On acceptance of your application, you will be invited for an intake for the master program. (more on Admission & Matriculation...)
"MISM 5th Anniversary"
This book shares stories and anecdotes from students, professors, staff and partners who have made this program possible over the last 5 years:
Further Information and Admission
Johan Cruyff Institute Amsterdam - Laan der Hesperiden 118 - 1076 DX Amsterdam
T: +31 (0)20 - 305 3383
Brochure and more info: > Contact Form
> Location: Parking and Route Description
Third Place Worldwide Ranking
The International Master of Sport Management (MISM) achieved the third place worldwide (second in Europe) in a student satisfaction ranking of postgraduate sports courses by SportBusiness (SB) International Magazine (more information ... ).
Jochem Uytdehaage: "It's a very practical program and everything is linked to sports and sport organizations. That makes the program very lively and interesting. You can apply what is taught in the class room immediately." (more...)
The program will be delivered from September to June (classes on Monday and Wednesday). Students select either the morning (09.30-12.30h) or evening group (18.30-21.30h).
The program has 250 contact hours and additional 600 study hours over a 10-month period between September and June. The International Master of Sport Management provides 25 CEU’s (North-American IACET)
Students who successfully complete the program are awarded the International Master of Sport Management diploma acknowledged by the Johan Cruyff Institute for Sport Studies.
The International Master of Sport Management starts in September.
The John Cruyff Institute has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102; (703) 506-3275. In obtaining this approval, the John Cruyff Institute has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider accreditation status, the John Cruyff Institute is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET Standard.
We are member of the North American Society for Sport Management NASSM.