Johan Cruyff University (Bachelor)

The Johan Cruyff University offers a four year program to elite athletes at the Bachelor of Business Administration level (Netherlands: HBO) in Sport Marketing (Commercial Economics). We offer this University Program in Dutch in Amsterdam, Groningen and Tilburg (The Netherlands).


The Johan Cruyff University believes that sport and education are both noble pursuits in which students find challenges and encounter opportunities for personal development and growth.

The Johan Cruyff University breathe the typical energy and dynamics of the sport sector. We celebrate student-athletes’ successes in class and on the playing ground. The academic installations serve as an academic training ground where teachers and students engage in an interactive learning process. All the academic content is related to the sport sector. And since students and most of the staff are athletes, they motivate and stimulate each other, and understand (sport training) obligations and responsibilities. Students do not only learn with, but also from each other.


The study program takes training and competition schedules of the student-athletes fully into consideration. Students spend a large part of their time studying via the Internet and Intranet, also during training camps and competition at home and abroad. The Johan Cruyff University has integrated the knowledge, skills and experience that student-athletes gain in the sport world, into the study program.

During their studies - like in professional life - students work mostly in teams and fulfill professional roles, such as market investigator, event manager, finance manager, etc. Furthermore, the curriculum covers eight sport themes: sport participation, sport products, sport spectators, sport facilities, sport media, sponsoring, (elite) athletes and sport services.

This program prepares student-athletes to become leaders within the varied business sectors of sport. Graduates can also apply for the Master of Sports Management at the Johan Cruyff Institute.

Further Information and Matriculation

Please contact the Johan Cruyff University of your choice:

> Adresses of Johan Cruyff Institute & University & College in The Netherlands


Main Charatceristics

  • Classes at School Only Two Days per Week (Maximum)
  • Flexible Exam Schedules
  • Study through Internet / Online
  • Personal Study Coach
  • Individual Tailor Made Programming


Diederick Hagemeijer