Johan Cruyff Institute
Educating the next generation of Leaders in Sport Management
Latest news
- Keegan Wasserfall, CEO of Cape Town City FC: “Education is essential if we want to improve sport in Africa”
- Eelco Groen: “In major sports event management, you have to be able to adapt in seconds”
- Johan Cruyff Institute and World Football Summit announce scholarship recipients
- Johan Cruyff Institute to award academic scholarships at the Johan Cruyff Shield 2026
Johan Cruyff Institute's Magazine
Sport Management
- Inside dual careers: Blanca Toledano, Andrea Medina and Clara Pérez share their academic journey
- Ante Tomic: “Education is extremely important, not just for athletes, but for everyone”
- Johan Cruyff Institute: how to develop talent in Sport Management
Sport Marketing
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
Football Business
- Marian Otamendi, CEO of World Football Summit: “Women bring fresh and highly valuable perspectives to the football industry”
- “The role of the sports agent has evolved significantly in recent years”
- Adrià Carrillo: Inside the Media Partnerships at the FIFA World Cup 2026
